Findability Factor
Getting your small business a decent ranking on the search engines is getting more and more complex, but is necessary for your business success. So what the heck is “findabilty” anyway? Findabilty refers to people’s ability to find you or your business online. You see, most business owners feel that simply plastering up a website is adequate enough for them. This is just not true. It’s like moving your business into an office park with no business name outside. Sure, you’re there in a nice new office with your staff and brochures poised and at the ready, but nobody driving by would know it. The same holds true for your website, especially if it is a crispy new domain name. If your company is not on the front page of Google when your potential clients search the web for you, you may as well not have a company sign. For instance, if you sell bicycles and accessories it would take a great deal of work to get first page results when someone simply types in “bicycle accessories” for their Google search. However, more likely than not if someone were to type in ‘bicycle accessories anytown, anystate), you have a great shot of being on that first page of search results. Almost always, Google knows the demograph of the user typing the keyword search by past searches or actions from that user. Google collects information and user habits on the fly in searches, which can be advantageous to a small business. The key is to put these searchable keywords within the code of your website. The main component of findabiltiy is picking proper keywords and “tags”, tags are buzz words used in website coding. Now you may say, “Okay, they found me on the first page of Google, so what?”. Increased page ranking means more traffic to your site, more traffic means more potential customers and leads, more leads means increased conversion potential, and more profit! It may not mean a direct sale over the internet, but it may be a phone call or a walk in. And in this slow climbing economy it’s another tool small business owners and entrepreneaurs can use to get an edge.